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The Giants won the World Series, but which giants were ginormous snake monsters with six arms?

San Francisco is whooping it up for the Giants, with a boisterous victory parade. The World Series win is impressive, but stop for a second; the mythic creatures who inspired the very word “giant” had a contest of their own that might embarrass the baseball champions.

Before we journey into “Clash of  the Titans” territory, here’s how the San Francisco Giants were named. Originally based in New York, the team was called the Gothams. (Learn why New York is called “Gotham” and “The Big Apple,” here.) Apparently, after a great victory, the team manager came into the locker room and said “”My big fellows! My giants!” 

For the Greek gods of Olympus, “giant” was nothing to celebrate. The word derives from the Greek gigantos, which simultaneously refers to large size as well as a race of creatures that make the monsters of “World of Warcraft,” “Lord of the Rings,” and “Harry Potter” seem like pug puppies in comparison.

The gigantes were supposedly the children of Gaia, the personification of earth and mother of all the gods, fertilized by the spilled blood of Uranus, who was essentially the sky and Zeus‘ grandpa. The sordid details of this primordial “boy meets girl” tale deserve their own post; let’s address the gigantes, who are also pretty gruesome.

Most of these huge beings were born with armor on their backs and weapons in their hands. Some of them looked like big humans, but others had extra grotesque features such as snake tails, multiple limbs, or only one eye.

Like the San Francisco Giants, the gigantes had a competition of their own. Unfortunately for the mythological entities, however, their opponents were the Olympian gods and the price of losing was death. The battle is called the Gigantomachy, and was started by a pair of giants who stacked mountains on top of each other until they could reach Mount Olympus. Basically, the Olympians trounced the gigantes. Couldn’t they have settled for a pennant?

Chicago Tribune Marketing Column.

Chicago Tribune (Chicago, IL) October 17, 2002 Byline: Jim Kirk Oct. 17–For any boy who ever followed his father into a hardware store for the second, third, or fourth time in one day, it’s easy to understand how comedy would work well in an ad for a hardware chain.

In an upcoming image overhaul, Oak Brook-based hardware cooperative Ace Hardware is relying on San Francisco-based Goodby, Silverstein & Partners’ edgy ironic humor to reintroduce a post-modern Ace Hardware man to a new generation that is now probably making its own multiple trips in a day to the hardware store. site how to install a ceiling fan

In the first TV campaign since Ace moved its $30 million account to Goodby from Campbell Mithun here earlier this year, Ace is definitely aiming its message at a younger audience.

The company is even shortening its long-running “Ace is the place with the helpful hardware man” tagline to “Ace–the helpful place.” And while the helpful hardware man is still the focus and the point of difference Ace focuses on, his delivery is more sardonic than that of the cliched, smiling hardware guy you knew as a kid.

One 30-second TV spot opens with a kid playing basketball by a garage with someone who appears to be his parent. Suddenly the garage door opens and a guy with a paintbrush says to the man playing basketball: “Who are you?” The guy answers: “I’m Brad. I’m with the `Sons Without Dads’ organization. Who are you?” Puzzled, the man with the paintbrush answers back: “I’m his dad.” At that moment, an Ace Hardware man appears and with a wry chuckle says: “Spending too much time on home improvement projects? Come into Ace for the expert advice you need.” Another spot shows a man who has just finished installing a ceiling fan in the kitchen. A screw falls off the counter into the garbage disposal and the man goes fishing for it. At that moment, his wife walks in and says: “I didn’t know you knew how to install a ceiling fan.” She goes to flip the switch, and with his hand still in the disposal, the man is obviously worried about whether he made the right connections. go to web site how to install a ceiling fan

The Ace man’s observation: “How sure are you about your wiring skills? Come into Ace. We will show you how to get the job done right.” A number of other companies have turned to offbeat humor to reinvigorate their longtime brands, most notably Midas, Budget Rent-A-Car and Miller High Life. Success rates have been mixed at best.

So far, Ace executives are pleased with the new effort, which begins Monday.

“They are appealing to a little younger audience. But the spots are still emphasizing helpfulness, and we’re trying to make them memorable,” said Frank Rothing, Ace’s new advertising manager, who came from rival TruServ Corp. earlier in the year.

Ace has been playing up its helpfulness in the face of increased competition from huge hardware retailers such as Home Depot and Lowe’s.

“We think we can deliver on the helpful and convenience message versus others who promise helpful and can’t deliver,” Rothing said.

KRISPY KREME HOOKS UP WITH JEWEL: For the first time, Jewel-Osco will turn over its bakery doughnuts to Krispy Kreme in one of its new stores–its splashy new River North location, which opened Wednesday night. Other stores use their own bakery doughnuts, in addition to selling branded boxed goods. The state-of-the-art store right now is the only one in Jewel’s chain that will offer Krispy Kremes as its bakery outlet goods. A spokeswoman for Jewel said that Jewel parent Albertson’s has a similar arrangement with Krispy Kreme at some of its stores out West.

FOSTER’S LOOKING AT FOUR? Sources say that SAB Miller may be talking to four agencies about its $15 million Foster’s advertising account now at J. Walter Thompson. Besides Thompson, Miller is talking to M&C Saatchi, the Martin Agency and Wieden & Kennedy.

SI WOMEN IS SHUTTERED: The ugly advertising downturn has taken out another magazine. AOL Time Warner on Wednesday said it is ceasing publication of Sports Illustrated Women.

NOTED: As expected, Leo Burnett Worldwide unified its direct, digital and database marketing under one network to be named iLeo.

42 Comments

  1. a person -  June 27, 2011 - 6:51 pm

    I love greek mythology! it makes me laugh and sometimes i wish all of the stories where true.

    Reply
  2. Isabella -  November 9, 2010 - 9:48 am

    Comments should be witty and pithy, to the point and in their pajamas, teeth cleaned, and ready for bed by six o’clock. You lot fail on all these criteria

    Reply
  3. totally lollipop -  November 6, 2010 - 12:46 pm

    I agree molli…Amy is disprespectful! (Cough*Cough)

    Reply
  4. molli -  November 6, 2010 - 12:45 pm

    Hey Amy u r disrespectful…i dont wanto hear it!*($#@*)

    Reply
  5. Kate -  November 5, 2010 - 9:54 am

    *singing* Why can’t we be friends, why can’t we be friends?

    Reply
  6. AMY-LOU -  November 5, 2010 - 7:13 am

    Rekkuza on November 4, 2010 at 7:07 am
    Maybe true, Cyberquill, but men know them as PMS-ing women.

    zing!

    That is very rude!!! Maybe that has happened to them at one poin. You don’t know and bring something like pms into it is just plain disrespectful!!!

    A.C.B

    Reply
  7. molli -  November 4, 2010 - 3:44 pm

    Yup i agree with u gys.

    Reply
  8. Saf -  November 4, 2010 - 3:39 pm

    @Dictionary.com

    Your network code is completely borked. These comments are bedlam. You’ve got posts disappearing, reappearing hours later (or not), reordering themselves, and appearing with completely inaccurate timestamps.

    This has been going on for quite awhile now, and seems to be getting worse. Are you even looking into it?

    Reply
  9. smoothius -  November 4, 2010 - 2:09 pm

    @nikki dang girl?
    how about having an idea of your own, rather than run through everyone elses comments and rag on them. this is an open forum and i personally appreciate the comments that get off track or angle the discussions in a new way. also the random comments such as ‘RELEASE THE KRAKEN’ are amusing and fun. how about inputting your own ideas on the subject matter next time… k?

    Reply
  10. Mr. Raymond Kenneth Petry -  November 4, 2010 - 2:04 pm

    Nikki, You’re wrong.

    Reply
  11. smoothius -  November 4, 2010 - 2:02 pm

    wow, cyberquill, you really riled’em up with that
    c’mon people it was humour
    jeesh lighten up
    all this seriousness and ‘political correctness’ is an affront to our right of free speech and also takes a lot of fun out of life
    chill party poopers
    have a sense of humour
    life’s to short to sweat the small stuff

    Reply
  12. Legal@Lanthus -  November 4, 2010 - 2:00 pm

    Trela, Nikki,

    You’re repeating (and complaining) of the content deleted from mine by the forum master … And Trela, “Bit off the end of” means “Bit not on the end of” (R-17) whereas your take was pith-poor mythology (PG-13). Ray.

    Reply
  13. Mr. Raymond Kenneth Petry -  November 4, 2010 - 1:53 pm

    Trela, You repeated what was deleted from mine previously, and your remark about ‘castration’ is ‘nig’er-nonsense: ‘Bit off’ means ‘Bit not on.’ Just because you don’t speak English, doesn’t mean you should spout myth-takes.

    Reply
  14. Mr. Raymond Kenneth Petry -  November 4, 2010 - 1:49 pm

    Mr. Raymond Kenneth Petry on November 4, 2010 at 1:47 pm

    Nikki on November 4, 2010 at 3:54 am,

    My fuller-longer posts have been auto-deleted for a week because of cranks like yours, including the very explanation to your stated concern. I tried shortening my posts to the nux….

    Reply
  15. Mr. Raymond Kenneth Petry -  November 4, 2010 - 1:47 pm

    Nikki on November 4, 2010 at 3:54 am,

    My fuller-longer posts have been auto-deleted for a week because of cranks like yours, including the very explanation to your stated concern. I tried shortening my posts to the nux….

    Reply
  16. alan -  November 4, 2010 - 1:08 pm

    can we please not use a made up word like “ginormous” on a dictionary site about words?

    Reply
  17. mark v -  November 4, 2010 - 12:03 pm

    As a Male Coworker myself, i can tell you that Cyberquills comments are ENTIRLY ACCURATE.

    We are slithery gropey fiends.

    Reply
  18. WordyGirl -  November 4, 2010 - 11:16 am

    @Saf: well said!

    @Nikki: What do you do when you’re not being self-appointed Classroom Monitor for this site? While comments by folks like Cyberquill and Mr. Raymond Kenneth Petry may not scale the heights of PC-ness, they are lightly humorous and clever, and not truly offensive to a relaxed mind. Your laundry list of complaints about your fellow posters is redolent of the grade-school English teacher preachiness that quashes curious minds. While I doubt your fellow posters take your recriminations seriously enough to quit reading, Jeezy Creezy, do lighten up a bit, please.

    All that being said, kudos to you and anyone who cares about words enough to even use this web site. Words rock!

    Oh, and while “spelt” is the second accepted spelling of the past tense of “spell,” it is more commonly used to refer to a primitive species of wheat.

    ~Val

    Reply
  19. Trela -  November 4, 2010 - 9:06 am

    To “Who?”: The gigantes were not the Titans. The Titans were a separate group of children that Gaia had with Uranus. But then Cronus, the boldest of the Titans and father of Zeus, castrated Uranus, and when Uranus’ blood fell down to earth (Gaia) it spawned the gigantes, among other creatures. A little while later Zeus would castrate Cronus and become king of the Olympians, the race of gods who ruled after the time of the Titans.

    Reply
  20. C Tampa -  November 4, 2010 - 9:03 am

    The battle is called the Gigantomachy, and was started by a pair of giants who stacked mountains on top of each other until they could reach Mount Olympus. Basically, the Olympians trounced the gigantes.

    Sounds like a great plot for the next Vin Diesel movie, Bruce Willis could be Zeus…….

    Reply
  21. Daniel -  November 4, 2010 - 8:49 am

    The Giants won the World Series? Congratulations, I guess.

    Reply
  22. Esguerra Clan -  November 4, 2010 - 7:47 am

    ARE YOU AN ACTOR OR WRITER??? LOL

    Reply
  23. Saf -  November 4, 2010 - 7:24 am

    It wasn’t a particularly clever joke, but it wasn’t particularly sexist or offensive, either.

    Speaking of sexism, I am immensely bothered by the way that modern feminism has made people so terrified of being labeled “sexist” that they go around throwing the word at anything male and assertive in the hopes of making themselves seem “tolerant” or “with it” (or “potential mate,” on an instinctual level, perhaps?) in the process.

    Learn what sexism means.
    Acknowledging a difference between the genders is *not* sexism.
    Pointing out the amusingly stereotypical behavior of a gender is *not* sexism.
    Making assumptions about people based on the stereotypes of their gender, while definitely douchebaggery, is *not* by itself sexism.

    Believing that one gender is inferior to another *is* sexism.
    Discriminating against someone on the basis of gender *is* sexism.

    ~Saf

    Reply
  24. mekhat -  November 4, 2010 - 7:10 am

    the Gigantes are a kind of Titan. “Titan” is the generic term for all the varieties of Titan. The Greek name for the Earth Goddess was originally written using letters of the Greek alphabet, and are romanized (spelled in Roman letters) in various ways. “Gaia” and “Gaea” are both pronounced the same way, and represent 2 ways of Romanizing the Greek word.

    Reply
  25. Rekkuza -  November 4, 2010 - 7:07 am

    Maybe true, Cyberquill, but men know them as PMS-ing women.

    zing!

    Reply
  26. condescending autotoxemia in Gotham city -  November 4, 2010 - 6:09 am

    Where is my flight ticket?

    What do you call a man with Uranus disposition in the earthy world, I think it is a lunatic.
    When a lunatic comes to his senses, then he becomes despodent.
    When a man without a sense of losing, then he is moron.

    A man who has gone through it is now called shady autotoxemia.
    He would live happily ever after either way.

    I am waiting for my ticket!

    Reply
  27. louis paiz -  November 4, 2010 - 6:02 am

    giants are not rare in our every day life first of all every body that has more than 7 feet is considered a giant, if one is talking about zise.when talking about the past we have good giants and bad giants to mention some such as hercules, samson,goliath and hollofernes.but also there are giants that no body mention about them great mussicians painters , singers, peace makers, players in general one that succides in an special way in what he loves to do is a giant or gigante.so when someone said you are a giant he is talking or calling one out of the commun. thanks

    Reply
  28. Nikki -  November 4, 2010 - 3:54 am

    Let me raise a few issues.

    Firstly, @Mr. Raymond Kenneth Petry – genetic problems? Distantly linked to this topic – with only the fragile strand being that era. Did not Hot Word enable comments for some irrelevant topic starters, or rather, to comment on the actual issue. You’ve done it a couple of times, Raymond.

    Secondly, @Cyberquill: highly inappropriate. Don’t be sexist!! Do not talk about untrue language – the ones who know can disprove you.

    @Nathan Hunter: Yes, for the English it is spelt Gaea. However, Hot Word is American, and spell it Gaia.

    @vladmire: The gigantes. Please do read!!

    @lmao: Real names are appreciated. However, your response is yes, as stated by Hot Word.

    And @Em: Kraken?? Are they even related to this? Same with Cyndacyber – mom, three-year-old, perspective…doesn’t sound even distantly related to this!

    Hot Word, this blog post is certainly an improvement, but perhaps you could do better, especially in clarity. How many comments have already asked questions that have been answered in the article?

    -Nicola

    Reply
  29. GIANT | BLOGCHI@mayopia.com -  November 3, 2010 - 11:41 pm

    [...] THE GIANT and HULK HOGAN are all the Giants we remember and maybe James Dean and Rock Hudson — Now that the “World Series?” [...]

    Reply
  30. Mr. Raymond Kenneth Petry -  November 3, 2010 - 11:13 pm

    The Titans were the actual sons and daughters, gods themselves, larger in successive generations. The gigantes -per description- were monstrosities generated by the sons of the gods going unto the daughters of mankind … (but which included the strong giant men distinct from the gigantes).

    Reply
  31. Cyberquill -  November 3, 2010 - 8:32 pm

    I’ve never seen a lamer, under-thought, incoherent comment like that. Ever.

    @Who: Lame and incoherent perhaps, but I did put quite a lot of thought into it.

    Reply
  32. lmao -  November 3, 2010 - 6:43 pm

    World of Warcraft has giants?

    Reply
  33. Cyndacyber -  November 3, 2010 - 5:15 pm

    Wouldn’t it be your average mom to in a three-year old’s perspective?

    Reply
  34. Mr. Raymond Kenneth Petry -  November 3, 2010 - 5:13 pm

    They had genetic problems in that era– wasn’t funny.

    Reply
  35. Nathan Hunter -  November 3, 2010 - 4:22 pm

    I love this post, but isn’t “Gaia” spelt “Gaea”?

    Reply
  36. flames fan -  November 3, 2010 - 3:50 pm

    thats just plain dumb

    Reply
  37. CHRIS -  November 3, 2010 - 3:26 pm

    LOL

    Reply
  38. vladmire -  November 3, 2010 - 3:24 pm

    So are the giants named after the gigantes or the gothams?

    Reply
  39. Who? -  November 3, 2010 - 3:20 pm

    Aren’t these ‘Gigantes’ commonly known as Titans? Or was Gaia in the Titan category?

    Cyberquill – I’ve never seen a lamer, under-thought, incoherent comment like that. Ever.

    Reply
  40. Crossark -  November 3, 2010 - 3:10 pm

    Let’s not be sexist.

    Reply
  41. Em -  November 3, 2010 - 1:14 pm

    Release the….Kraken!

    Reply
  42. Cyberquill -  November 3, 2010 - 12:45 pm

    Ginormous snake monsters with six arms? Women call them “male co-workers.”

    Reply

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